The Gaja name represents a legacy of quality that has evolved since the family immigrated from Spain over 300 years ago. Gaja is widely credited with having instituted this practice, the objective of which is to soften the formidable tannins of the Nebbiolo grape, thereby producing a wine that is richer and more concentrated in its fruit expression than traditional models. Other early efforts included the reduction of crop size, shortened pruning of Nebbiolo vines, and decreased fermentation periods.