pree-mee-TEE-voh | Discover the rustic and deeply-colored Primitivo wine, with its high alcohol content and intense flavor profile. With flavors of plum, blackberries, rose petals, chocolate, strawberry, spice, and tobacco, Primitivo is a sensory delight. Produced in two DOC designations, Primitivo di Gioia as a dry wine and Primitivo di Manduria as a sweet or fortified wine, this varietal has something for every wine lover. While Primitivo and Zinfandel share a common ancestor, they are not the same grape, and Primitivo has been grown in Puglia since the 1700s. Although it's believed to be indigenous to Croatia, this unique and flavorful wine has become a staple in the world of winemaking. Try Primitivo for yourself and experience the magic of this delicious wine!